Blink Booking Limited operates a mobile reservation platform for booking hotels in global area. It serves hotels and customers. It partners with premium hotels, then gets them to compete to offer the best price for a same-day stay. In 2012, Blink has successfully launched in the UK and seven European countries, and has attracted $2.5m from prominent US and European angels and venture capitalists.It has also attracted the participation of over 500 of Europe’s best hotels Blink Booking was a new business with its sights set on revolutionising how people book and pay for their accommodation which is co-founded by Rebeca Minguela and Miguel Ortega. They saw a unique opportunity to bring a mobile-centric service to the London hotel booking market It was a strategic move for the company as it hopes to benefit from the estimated 450,000 people due to stay in London over the summer months. In the UK, the app currently serves London, Manchester, Liverpool, Edinburgh and Cardiff. There are currently more than 700 hotels in 39 cities across the world to choose from including London, Marbella, Paris and Rome, to name a few. As of September 9, 2013, Blink Booking Limited operates as a subsidiary of Groupon Getaway. Business
Blink Booking offers same-day hotel bookings straight from your mobile. Its offer is simple: every day at 11am, Blink selects the four best hotels (based on a combination of price and location) in each city and those hotels go live to the app, meaning that hotels compete to offer the best rates to appear in the application. Travellers in need of a room can book there and then, getting ridiculously good rates by booking “last second”. Hotels are offered at a discount to almost every other online Travel agent. Hotels must have either four or five stars, the best locations and great customer ratings to partner with Blink, ensuring the highest quality of accommodation. New customers are currently being offered some amount of money towards their first stay, and an additional amount for recommending to friends who subsequently make a booking. People do not have to spend hours comparing different sites and reading hundreds of reviews again. Blink personally visits each city’s best hotels to offer people the top four picks of the day. The app makers reassure people that there are more places coming online all the time, users just need to keep an eye on the app as the clock strikes 11 every morning.
Value Propositions of The Company
Rebeca Minguela, co-founder and CMO in the area of a mobile-centric service to the European hotel booking market said: “Existing online booking services remain search driven on mobile devices. With travel now so last second, people don’t want hundreds of options, but a curated
selection of premium accommodations at the best prices for easy, immediate booking. That’s exactly what Blink delivers.” “Travel is now so last second, people don’t want hundreds of options, but a curated selection of premium accommodation at the best prices for easy, immediate booking, which is what Blink Booking is able to provide.” Sean Seton-Rogers, investor, said: “Consumer buying behaviour is driving exciting changes in the holiday market as mobile commerce and same day hotel bookings become increasingly interlinked. Blink offers hotels and travellers an easy and fast way to stay in the best accommodation, for the best price. It’s a simple idea – but the best ones always are because they deliver what the consumer really needs.”
Diffrentiation from other competitors
As a brand new revolutionary hotel booking application, the great thing about Blink Booking is that it can act as a holiday-saver if people find themselves in the unfortunate situation of hotel mishaps or if they have left it too late to book a room for their travels. It’s fast, convenient and people can book in just four clicks. There’s everything from luxury to boutique and quirky hotels to cater for all traveller needs. Blink differs from other booking methods as it is exclusively via mobile (currently available for iPhone and Android) to book premium hotels last minute. The simplicity of the booking system means that bookings can be confirmed in just four taps. The application features hand-picked, luxury, trusted hotels – guaranteeing high quality. Using Blink provides access to the highest possible discounts, which aren’t available from online hotel booking aggregators.
The acquisition by Groupon Company
Rebeca Minguela wanted to create an arbitrage platform, similar to Rocket Internet, that could bring start-up ideas and opportunities to Spain. However, Blink Booking, her first venture and proof of concept, is rocked by a co-founder’s breach of confidence and departure. Minguela has been looking ways to repair the damage to Blink’s management team, restore investor confidence, and continue Blink’s rapid growth to deliver on the venture’s initial promise. Minguela has been thinking whether her long-term goal of an incubator-like platform for Spain is really feasible. Finally, as of September 9, 2013 Groupon which is has announced the acquisition of last-minute travel app Blink and renamed it “Blink by Groupon.”. Groupon is a global leader in local commerce, making it easy for people around the world to search and discover great businesses at unbeatable prices. Aaron Cooper, senior vice-president of Groupon Getaways said that: “The combination of a fantastic mobile app, same-day inventory management for properties and a team that is obsessed with mobile and last-minute travel will help us further expand our travel business as the go-to destination for great deals on great places to stay”.
Today , in spite of many entrepreneurial challenges , for people on-the-go whether that’s business travellers, leisure vacationers or those looking to escape for the weekend, Blink Booking continues to be must-have same-day travel app that can save people money, leaving more for them to spend while they are away. It will go on to operate with its uniqueness, innovative and simple nature.